it's media madness and there's just as much madness at home - click photo

Posted by Belinda Rasheed on

Well I am thrilled to be writing my second blog for Longrass Style. It has taken a little longer to get to you than I had planned, which means we have so much to share and, yes, Longrass is still here and growing every day. For those of you who have been with us from the start of our journey and those who have found us along the way – we want to say thank you all so much. Thank you for the amazing support and positive feedback we have had for our little bush business and for the love of our unique stock we share.

A quick shout out to friend Mel Bethel who captured the madness that has been in one quick campdraft snap - at least I'm wearing a helmet! 

What have we been up to? Well lots, we’ve been talking to ABC NT Rural, the Rural Weekly Newspaper, Territory Drafter Magazine and Graziher magazine… you can see links to the media coverage on our Home page! Very proud! Thanks to everyone who has covered and shared our story.  We had such fun doing a little Pop Up Store in Mt Isa (Queensland) earlier in the year and a big Pop Up Store at the Katherine Show (Northern Territory).  This was a learning experience as we are online our shop floor skills may have been a little rusty but we enjoyed engaging with our customers and it was great to hear how they had been following our story.  What would we do without social media and the press?! Can’t wait for our next pop up, maybe something before Christmas would be great, we have lots of pressie ideas! 

Nanna's nutmeg cake was out to celebrate the Grazhier spread on sisters in business - should we be adding special recipes to our website? This cake is honestly the best thing since sliced bread.. 

What do we have in the ‘Shop’?

Well I am so proud of the collection of natural and many handmade Aussie labels.  I am super obsessed with the gorgeous linen fabrics and prints we have managed to source for you all.  We only offer Aussie made and/or owned clothing and homewares, some of which are made or sold exclusively through Longrass Style.  There are more of these types of collaborations on the way and yes our own label of linen clothing is getting closer but good things come to those who wait. We have had the opportunity to do some in home styling as well this year which we have loved and we welcome any enquires. 

Country homes are practical but lovely practical spaces are our thing.

On a personal note life has been hectic.  We had a great wet season so the cattle station has been flat out mustering and processing cattle and thank goodness we have such a great crew working with us.  Between campdrafts, boarding school visits, school of the air trips and running the businesses I have no idea where the year has gone.  The school holidays have come and gone and now (wow) it’s nearly October.  One of the biggest changes for me has been our eldest finishing school and no longer coming home for school holidays.  “Ouch” that hurts my soul a little when I put it in writing! We’re so proud of him, he’s working his butt of on a QLD cattle station for a great family.  One of my baby girls is starting boarding school this year which means two away at school leaving the last ‘Bella’ home alone.  Christmas is coming and family time with everyone together is definitely on my wish list.

Bella's birthday party at Legune Station! 

Back to Longrass but still on a personal note.  The comments that ladies have so kindly posted on our website in reply to my first blog and our little business have been so lovely.  The connection of two sisters and our little bush business focusing on empowering ladies to feel and look great (and practical) is awesome. We hear you and we will keep it coming.  A post that brought tears was from my 12 year old daughter who had just started boarding school, “I’m so proud and excited to see what was coming”. 

Well everyone this is what it is all about. 

With this in mind Sophie and I are in the process of making some changes and updates to the website that we hope you will all enjoy.  Let us know what you want too; what bugs you about our website? what stock would you like to see? talk to us! We hope this website can be an easy, accessible space for our fabulous ladies, so help us get there :) xxxx

← Older Post Newer Post →


  • So proud of you Bab’s. You and Soph have done an amazing job and you know what is the best part – people love to hear about the (gorgeous) faces behind the brand so keep sharing your story with us, we love to see and hear what is going on. Well done to both of you. Onwards and upwards… build it and they will come – you know that for sure!

    Miss Chardy on
  • How fantastic!
    Two country girls giving it a go for the better of rural and remote women everywhere.
    Just what I love to see, we need more of this! xx

    Charlotte on
  • Hi Girls
    Congratulations on your wonderful new venture. Am particularly enjoying your lovely linen clothing. Great to see such variety, and looking forward to more.

    Elizabeth on

Leave a comment