Longrass Style was founded by sisters Belinda & Sophie in the Kimberley Region of northern Australia. Belinda's home base was an NT cattle station & the pastoral industry had been life & home forever. The sisters have always travelled frequently in their work and personal lives as this is part of living remotely. Therefor a ready to go wardrobe was always essential.
We started the business by stocking other labels that we loved & found helped our busy lives. From there we realised we could not always find what we wanted & Longrass Style was born. It was an exciting & challenging task to start from scratch whilst living in the middle of nowhere. We did it & are thrilled to be dressing wonderful women across the country in classic styles with a contemporary twist to ensure they look & feel the part wherever they go.
Belinda now runs LS. Style with her family from her new home base out of Katherine NT. It is exciting to see new customers discovering our label.
In these crazy times it is also vital that we know where our garments come from & that we are getting value for money when we share our hard earned dollars. I am so honoured when customers choose to shop with us & wear our label as they take us on a journey in their lives- what a privilege.
We look forward to sharing our timeless collections with you that take you from season to season & weddings to work to coffee catch ups with friends.
Longrass Style - designed & made with love in Australia.
AUSTRALIAN RURAL BUSINESS
AUSTRALIAN FASHION LABEL